Shared Foundation

The first step is recognizing that you can’t neglect one system for the other. To be found by both people and machines, you must support both traditional and AI-powered search.

Traditional SEO

Main Goal: Better rankings in SERPs

Main levers

Backlinks, volume keywords

Aspect

LLM SEO / AI SEO

Main Goal

Visibility and citations in AI answers

Main Levers

Embedding-based relevance, natural language queries